How We Guarantee Fair Israeli Prices (Not 'American Prices')
There's a quiet fear that many Americans have when they plan a big project in Israel. It's the fear of the "American Price"—a supposed markup applied the moment a vendor hears your accent. It's the worry that your lack of local knowledge and Hebrew skills will make you an easy target for inflated quotes and hidden costs.
This fear is not unfounded. It can and does happen. But it is not inevitable.
At Coming Home, our entire process is engineered to dismantle this problem. We don't just hope you get a fair price; we build a system that makes it virtually impossible for you not to. Here is our promise, broken down into three pillars of protection.
Pillar 1: The Ultimate Equalizer - A Bulletproof Scope of Work (SOW)
The "American Price" thrives in ambiguity. When a project's details are vague, it's easy for a contractor to inflate the price based on what they think you can afford to pay. We eliminate this ambiguity entirely.
Before we get a single quote, we work with your architect to create an incredibly detailed Scope of Work. This isn't a simple list; it's a multi-page document that specifies everything, down to the brand of the grout and the model number of the light switches.
- How it Protects You: When every contractor bids on the exact same detailed SOW, they are no longer pricing you. They are pricing a specific, measurable set of tasks and materials. It forces an apples-to-apples comparison based on pure data, not on your passport. It's the ultimate equalizer. This detailed SOW is the foundation of our entire contractor selection process.
Pillar 2: Vetting for Reputation, Not Just Price
A contractor who builds their business on overcharging foreign clients won't last long. Reputation in a small country like Israel is everything. We don't find contractors through Google searches; we work with a curated network of professionals who we know have built their businesses on long-term integrity, not short-term profits.
- How it Protects You: We vet our professionals for one key trait: how they treat their clients when things go wrong. Do they take responsibility? Do they solve problems fairly? By choosing to work only with contractors who have a proven track record of ethical behavior, we filter out the opportunists before they even get a chance to submit a bid. You are getting access to a pre-vetted pool of talent that you could never find on your own.
Pillar 3: On-Site Supervision - The Accountability Engine
An inflated price can also hide itself in subpar work. A contractor might give you a fair price but then use cheaper materials or cut corners on labor to increase his margin. This is another form of "American Price"—you're paying for quality you're not actually getting.
- How it Protects You: Our independent on-site supervisor is your accountability engine. They are on-site constantly, verifying that the materials specified in the SOW are the materials being installed. They check the quality of the work at every stage. The contractor knows that every detail is being watched and documented. This relentless focus on quality ensures that the price you paid translates directly into the value built into your home.
Our Promise to You
We believe that building a home in Israel should be an act of joy and connection, not a battle against being taken advantage of. That is why we stand by this simple, powerful promise:
"We promise you will get an Israeli price, so your move to the Land of Israel feels like a homecoming, not a foreign transaction."
This isn't a marketing slogan. It's the natural outcome of a process built on transparency, meticulous planning, and unwavering advocacy for you, our partner.